Fractional Head of Marketing for B2B Companies

I work directly with company leadership to decide what marketing should be doing, direct the people responsible for it, and connect the work to the priorities of the business.

START WITH A REVIEW

A COMMON GROWTH PROBLEM

WHAT WORKED BEFORE
ISN’T WORKING NOW

There’s a point where the marketing that helped build the business is no longer enough for where it’s going.

The company has evolved, but the structure around marketing often hasn’t. More people are involved, decisions are spread across teams and vendors, priorities compete, and the work starts moving in different directions.

This is where I look across the full marketing function: what still makes sense, what has become disconnected, where ownership is missing, and what needs to change before more gets added.

The answer isn’t always more marketing. Sometimes it’s better leadership.

Marketing question written out on a notebook to gain more business insight

A DIFFERENT APPROACH

i work inside the business not at arm’s length

I work close enough to understand the business, the goals, the people, the sales process, and the decisions shaping the work.

That context changes the quality of the marketing. Decisions are made with the full business in view, strategy stays connected to execution, and the work supports where the company is going.

CLOSE PARTNERSHIP

Embedded with your team to lead with context, continuity, and alignment.

STRATEGY TO EXECUTION

From big-picture direction to the day-to-day work required to move it forward.

ADAPTIVE LEADERSHIP

Leadership, structure, and support evolve with the business.

two ways to work together

NEED CLARITY?

01

strategic marketing review

A focused, point-in-time review of the marketing, where the business is headed, and what needs attention next.

Marketing strategy + positioning
Messaging, content + systems
Sales + marketing alignment
Gaps, priorities + opportunities
Clear recommendations + next steps

SEE DETAILS →

A vertical pole with a small figure standing near the base, inside a white room with plain walls, a heater, and a window.

NEED LEADERSHIP?

02

fractional marketing leadership

Ongoing marketing leadership for companies that need someone to own the full picture and keep the work moving.

Strategy + planning
Brand + positioning
Team + vendor leadership
Campaigns + execution oversight
Sales + growth support

LEARN MORE →

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Megan stepped in and took leadership of our brand and content. She brought structure to an area of the company that needed it, redefined how we show up, and built systems we didn’t previously have. With minimal oversight from me, she’s operated as a true extension of our team and has played a key role in strengthening our presence in the market.”