Notes from inside growing brands
This is where I write about what I see happening inside growth-stage companies. Read through what tends to get in the way and my thinking around solutions to continue moving them forward.
ALL POSTS MARKETING LEADERSHIP STRATEGY + POSITIONING SALES + MARKETING
Hiring help should give you time back, right?
Hiring help only gives founders time back when someone else has enough context and authority to make the day-to-day marketing decisions.
Before adding more, look at what you already have
Before another tactic, hire, or platform gets added, understand what the business already has and where it’s breaking down.
Marketing can be busy and still under-led
Marketing can look busy while its most important decisions still land on the founder’s desk. Here’s where the gap shows up…
INSIGHT TO OPPORTUNITY
These are the same kinds of problems I work through with clients. If you're seeing one of them in your own business, let’s take a look at what’s happening and make a plan for improvements.