STRATEGIC MARKETING REVIEW
clarity before more execution
A focused, point-in-time review of the business and the marketing around it.
I look at where the company is going, how Sales and Marketing are working today, what already exists, what the market is doing, and where the biggest gaps and opportunities are.
You leave knowing what deserves attention next.
WHEN THIS MAKES SENSE
THE BUSINESS HAS MOVED FORWARD. MARKETING HASN’T FULLY CAUGHT UP.
Maybe marketing has grown in pieces. The website says one thing, Sales says another, content has no clear direction, vendors are working independently, or the team is simply doing too much without knowing what matters most.
You do not necessarily need more marketing yet. You need to understand what is helping, what is getting in the way, and what deserves attention first.
This is a flat-rate, 3-week engagement.
You know marketing needs work, but you do not want to keep adding tactics blindly.
01
The business has changed, but the strategy, messaging, systems, or support around marketing have not kept pace.
02
You need a clear plan before hiring, outsourcing, restructuring, or spending more.
03
THE REVIEW
WHAT i LOOK AT
Business goals + priorities
Sales process + what Sales is hearing
Ideal clients + pain points
Competitors + market context
Existing strategy + positioning
Messaging + content
Website + marketing materials
Team, vendors + systems
Relevant performance data
THE OUTPUT
WHAT YOU LEAVE WITH
What is working
What is no longer serving the business
The biggest gaps + opportunities
What should stay, change, stop, or simplify
What needs restructuring
What should be prioritized first
Clear recommendations + next steps
THE GOAL ISN’T A LONGER MARKETING LIST.
IT’S BETTER DECISIONS ABOUT WHAT DESERVES TIME & MONEY.
get the full picture before making a plan
HOW IT WORKS
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I learn about your business, goals, team, current priorities, and what prompted the review.
01
CONTEXT
I look across the marketing function, materials, systems, relevant data, and your industry.
02
REVIEW
We walk through what I found, what matters most, and what I recommend prioritizing next.
03
RECOMMENDATIONS
“Megan was able to identify issues we had gotten too close to see ourselves. The recommendations were specific, practical, and tied back to the business rather than a generic list of marketing tactics.”
THE POINT IS TO KNOW WHAT TO DO NEXT
The Strategic Marketing Review is designed to give you something useful to work from. Take the recommendations back to your team, use them to better direct existing partners, or see how I can help.